Sharks#

Studies the effect of different kinds of background music on people watching shark documentaries.

From the authors: “Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive, yet exaggerated fear, which is validated and reinforced by disproportionate and sensationalistic news coverage of shark ‘attacks’ and by highlighting shark-on-human violence in popular movies and documentaries. In this study, we investigate another subtler, yet powerful factor that contributes to this fear: the ominous background music that often accompanies shark footage in documentaries.” The music in this experiment comes from https://open.spotify.com/album/7AQ9M23tA6AlBSsl7DocBJ. Ominous music is Track 9 1:45-2:45, while uplifting music is Track 1, 1:41-2:41.

Initialization#

library(fosdata)
data <- fosdata::sharks

Accessing fields#

data <- fosdata::sharks
political_views <- data$political_views # Just a random field in the dataset

Interactive R Sample#

You can use the R editor below to interactively explore the dataset and generate plots. This contains a fully self-contained R environment with fosdata, ggplot2, and dplyr loaded.

webR + fosdata Test

Console
Plot

    
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scatterplot

LLM instructions#

If using an LLM, you can copy-paste the following instructions to accompany your prompt to inform the model of the fields and their types in the dataset.

LLM Instructions
The fosdata::sharks dataset containing the following fields:

fields[15]{name,type,values}:
  av,factor,[audio,video]
  music,factor,[ominous,uplifting,silence]
  scary,numeric,n/a
  dangerous,numeric,n/a
  vicious,numeric,n/a
  peaceful,numeric,n/a
  beautiful,numeric,n/a
  graceful,numeric,n/a
  free_response,character,n/a
  conserve,numeric,n/a
  gender,numeric,n/a
  age,numeric,n/a
  race_ethnicity,numeric,n/a
  annual_income,numeric,n/a
  political_views,numeric,n/a

Fields#

Name Description Type Min Max Values
av did the subject see video or listen to audio factor - - audio, video
music was the music played to subject uplifting, ominous or silence factor - - ominous, uplifting, silence
scary how well does scary describe sharks 1-7 numeric 1 7 -
dangerous how well does dangerous describe sharks 1-7 numeric 1 7 -
vicious how well does vicious describe sharks 1-7 numeric 1 7 -
peaceful how well does peaceful describe sharks 1-7 numeric 1 7 -
beautiful how well does beautiful describe sharks 1-7 numeric 1 7 -
graceful how well does graceful describe sharks 1-7 numeric 1 7 -
free_response an adjective (or more) that describes sharks character - - -
conserve willingness to conserve from 1-7 numeric 1 7 -
gender 1 male, 2 female numeric 1 2 -
age age in years numeric 18 65 -
race_ethnicity 1 white_or_caucasian, 2 black_or_african_american, 3 hispanic_or_latino, 4 asian, 5 american_indian_or_alaskan_native, 6 native_hawaiian_or_pacific_islander, 7 other numeric 1 7 -
annual_income 1-9 by increments of 25K, so 1 = 0-25K, 2 = 25-50K, …, 9 = 200K+ numeric 1 9 -
political_views levels 1-7 with 1 extremely liberal, 4 moderate and 7 extremely conservative numeric 1 7 -

Source#

Nosal AP, Keenan EA, Hastings PA, Gneezy A (2016) The Effect of Background Music in Shark Documentaries on Viewers’ Perceptions of Sharks. PLoS ONE 11(8): e0159279. https://doi.org/10.1371/journal.pone.0159279