Cern#

Social media engagements of 4 different types of posts on 4 different platforms by The European Organization for Nuclear Research, better known as CERN.

From the authors: “Although the scientific community increasingly recognizes that its communication with the public may shape civic engagement with science, few studies have characterized how this communication occurs online. This study sets out to explore how users engage with science communication items on different platforms of social media, and what are the characteristics of the items that tend to attract large numbers of user interactions.”

Initialization#

library(fosdata)
data <- fosdata::cern

Accessing fields#

data <- fosdata::cern
subject <- data$subject # Just a random field in the dataset

Interactive R Sample#

You can use the R editor below to interactively explore the dataset and generate plots. This contains a fully self-contained R environment with fosdata, ggplot2, and dplyr loaded.

webR + fosdata Test

Console
Plot

    
No plot generated yet.
scatterplot

LLM instructions#

If using an LLM, you can copy-paste the following instructions to accompany your prompt to inform the model of the fields and their types in the dataset.

LLM Instructions
The fosdata::cern dataset containing the following fields:

fields[11]{name,type,values}:
  postdate,character,n/a
  platform,factor,[Facebook,Google+,Twitter,Instagra,Tw Frenc]
  type,factor,[GWII,News,Wow,TBT]
  subject,character,n/a
  followers,integer,n/a
  likes,numeric,n/a
  comments,numeric,n/a
  shares,numeric,n/a
  click_throughs,numeric,n/a
  avg_visit_duration,numeric,n/a
  post,character,n/a

Fields#

Name Description Type Min Max Values
postdate DD-MMM-YYYY character variable, where MMM is three letter abbreviation for English month character - - -
platform Social media platform of post, factor with 5 levels. Facebook, Google+, Instagra, Tw Frenc, Twitter factor - - Facebook, Google+, Twitter, Instagra, Tw Frenc
type type of post, factor with 4 levels. GWII = “Guess what that is”, News = “News”, TBT = “Throw back Thursday”, or Wow = “Awe-inspiring images” factor - - GWII, News, Wow, TBT
subject subject of post character - - -
followers number of followers on platform at time of post integer 266 1060000 -
likes number of times post was “liked” numeric - 4480 -
comments number of comments numeric - 402 -
shares number of times media was shared numeric - 1255 -
click_throughs number of click throughs numeric 1 1158 -
avg_visit_duration mean length of time people stayed on CERN cite after click through, in seconds numeric - 147 -
post link to actual post on social media character - - -

Source#

Kahle K, Sharon AJ, Baram-Tsabari A (2016) Footprints of Fascination: Digital Traces of Public Engagement with Particle Physics on CERN’s Social Media Platforms. PLoS ONE 11(5): e0156409. https://doi.org/10.1371/journal.pone.0156409